J Fletcher Design

Shine

With little more than an empty room and a handful of wallpaper samples, Shine called looking for an identity. Their logomark reflects the chic vibe of Charleston’s newest hot spot and takes its direction from the array of vintage chandeliers scattered across the restaurant’s ceiling, while additional work, including menus, advertising, and promotional materials, incorporates the elegant mishmash of contrasting shapes, textures, and patterns which combine to form Shine’s unique atmosphere.