New for Baby.

Just launched a new identity and website for New for Baby, makers of “the hip baby’s first wardrobe.” From the broad brush strokes down to the tiniest details, I had a great time teaming up with NFB founders Lyn & Leigh over the past several months overhauling their entire visual presence (and learning quite a bit about fabric, stitching, and the like during the process). Thanks to Jennifer Bearden for stellar photography, Jenny Badman for killer copywriting, and Dwarf Dog Chuck for all the behind-the-scenes programming action. And of course, a gigantic shout out to Grant – baby supermodel and future ladykiller – for bringing the blue steel.