JFD in Brand! Vol. 3

Was excited to get word today that several J Fletcher Design projects will be featured in Ooogo’s latest volume of Brand! alongside international industry heavyweights such as Duffy & Partners and Landor…

Brand! VOL.3 collected the highest level of brand identity launched anywhere in the world between January 2009 and February 2010, including new brand identity, the repositioning, revitalizing and design of existing brand, brand extension.

Brand! VOL.3 is the global resource for visual examples and case studies on effective brand transformations. Works came from multiple industries, including government and culture, fashion, technology and education, food catering, industry, and so on. Featuring over 400 outstanding brand identities and 2800 pictures from more than 30 countries, including the Brand Hong Kong, ADC YOUNG GUNS, and Sochi 2014. Top design offices featured include Alan Chan, Duffy & Partners, Landor, and hafelinger + wagner design.

Congrats to Charleston Naturally, New For Baby, Charleston Peace One Day, and GreenlitScripts. Brand! VOL. 3 (published in China and currently only available in Asia) goes on sale in Europe and North America this September. A few more images from the book can be found here.