As somebody who surfs every chance he can get (when Charleston manages to get a couple waves larger than rowboat wake), I was stoked to team up with Folly Beach’s Ocean Surf Shop on a rebrand.

A unique boutique for the board-riding super-freak, Ocean Surf Shop has all of the beach toys, gear and expert advice you’ll need to get on to the beach and into the waves.

Some cool stuff coming down the pipe, but for now we’ve got a new logo and a slew of t-shirts hot off the presses (or out from under the screens, as is more the case), just in time for the summertime crowds. All are printed on American Apparel, and we’ve even got some GROM shirts for the lil’ up-and-coming wave riders. Stay tuned…