J Fletcher Design - Graphic Design & Art Direction – Charleston, SC » Illustration

Jay Fletcher’s Charleston

Jay Fletcher — Sat, 22 Jan 2011 19:26:39 +0000

About a year ago I was approached by London-based publisher Cicada and asked to represent Charleston in their upcoming guidebook “Graphic USA.” The book is a followup to their first book, “Graphic Europe,” comprised of 31 chapters written & illustrated by 31 designers in various European cities. Each designer pens an introductory page, then a slew of personal “best of” picks – restaurants, bars, shopping, cultural events, green spaces, etc. – accompanied by an assembly of illustrations/designs which represent their unique, individual take on where they live. From Cicada…

Abundantly illustrated and lovingly laid out, Graphic USA is like having hip, insightful chaperones in multiple cities across the United States: graphic designers living in 25 metropolises (from capitals of cool like New York, Portland, Miami and L.A. to less predictable locales such as Anchorage, Charleston, St. Louis and Phoenix) were invited to write and illustrate mini-guides to their stomping grounds. With listings for places to stay, bars, restaurants, galleries and clubs, the book gives readers everything they need to live it up like natives in the know.

A couple weeks ago I received some advance copies, and to say the book turned out rad is an understatement. Each chapter has an intended feel all its own, and the diversity of locations translates beautifully through the unique lens of each contributor. There’s some serious talent throwing down in this thing and I’m proud to be representing Chucktown. The book goes on sale this March and is currently available for pre-order on Amazon.

Click on the thumbnails below for a cleaner look at the art…

Security!

Jay Fletcher — Sat, 20 Nov 2010 21:16:04 +0000

Although my life is lived almost exclusively in the design world these days, I still am occasionally asked for the odd illustration here and there. Just completed this one for the cover of CSO magazine’s annual “Global State of Information Security” issue – this year centered around the security and risk of cloud computing.

Get bendy for a good cause.

Jay Fletcher — Wed, 01 Sep 2010 14:44:05 +0000

Enjoyed teaming up with Louie’s Kids again, this time on the poster for their 2010 Yoga Marathon…

Want to join hundreds of other devoted yogi’s for an afternoon of down dogs, headstands or mountain poses in one of Charleston, South Carolina’s most historic parks all the while raising money for a children’s charity? The Yoga Marathon benefiting Louie’s Kids is readying for their 7^th year as the region’s most popular yoga event.

The finished prints are 2 colors, screenprinted on 100 lb. natural stock, trimmed to 18″ x 24″. For more information on the upcoming flexibile festivities, click here.

Charleston Peace One Day Festival 2010.

Jay Fletcher — Tue, 31 Aug 2010 23:01:51 +0000

Just finished a batch of limited edition silkscreened posters and t-shirts for this year’s Charleston Peace One Day Festival . The prints are all signed & numbered, 18″ x 24″ with blue, brown, and metallic copper inks on 100 lb. natural stock. As usual, a big thanks to The Half and Half for a spot-on printing job. The shirts are 2-color on American Apparel t’s. All will be for sale tomorrow night (Wednesday, September 1st) from 7-10 pm at Mellow Mushroom in downtown Charleston as part of CP1D’s inaugural PeaceMob rally, along with 15% of Mellow Mushroom’s sales also being donated to the cause. So stop by, drop some coin, and feel good about yourself.

Big Chef Little Chef.

Jay Fletcher — Sat, 15 May 2010 20:18:57 +0000

Charleston fitness guru, childhood obesity combatant, and Louie’s Kids founder Louis Yuhasz and I have crossed paths several times over the last couple years, each time wondering out loud when we’d get a chance to work together. The opportunity finally presented itself a few weeks ago when Louie’s Kids needed a poster for their upcoming Big Chef Little Chef event, and I was happy to do a little design for such a great cause…

Join us for the second annual Big Chef/Little Chef Challenge presented by Piggily Wiggily. Enjoy the best-tasting competition in the Lowcountry as Chefs Craig Deihl, Michelle Weaver, Marc Collins, Sean Brock, Mike Lata, Fred Neuville and Nico Roma, each teamed up with Little Chef from the Louie’s Kids program, battle to see who can create the tastiest — and healthiest — dish. Also meet special guests Chef Marvin Woods from Turner South, and Ed Brantley and his wife Heba Salama, Season 6 finalists on The Biggest Loser. You’ll also enjoy the live music of the legendary Hank Futch.

This special event will be held the evening of June 17, 2010 from 6:30 to 9:00 at the beautiful Lowndes Grove Plantation in Charleston, South Carolina.

The finished posters landed on my doorstep a couple days ago and The Half and Half nailed the screen printing once again. Big, bold, 2-color on 18″ x 24″ Finch Bright White.

Current Electric Vehicles.

Jay Fletcher — Sat, 24 Apr 2010 23:03:18 +0000

A few months back I got the chance to do a little illustration work for Gil Shuler and the boys over at Current Electric Vehicles. Current is a new electric car dealership opening up in Charleston with a refreshing vibe: the staff’s focus is more on educating the customer about electric transportation, and less on making sure you walk out the door with a new set of keys in your pocket. Gil got in touch looking for a conceptual illustration which would represent not just the showroom’s basic structure (which didn’t exist yet), but more so the bright and educational “Current experience.”

Click the image for a larger view.

And dig the new Current site, just launched by Blue Ion.

Charleston Naturally

Jay Fletcher — Sat, 23 Jan 2010 20:33:51 +0000

For the good life, outdoors and in. For health, happiness, and well-being. For friends and family – and even your pets. Charleston Naturally has gathered together the highest quality products – often organic, mindfully local, and forever focused on everything you need to live the Charleston lifestyle, naturally.

Newbury.

Jay Fletcher — Wed, 06 Jan 2010 22:54:53 +0000

Always an awesome experience to team up with the interactive gurus over at Blue Ion. Not only do these guys (and gal) really know their stuff, but they’re just plain fun to be around as well. They recently got in touch looking for five conceptual illustrations to help represent Newbury – a new mixed-use development in the South Hills area of Pittsburgh, PA. When the work was done I consolidated each Photoshop file (see: mess) into two or three transparent layers (a foreground, middleground, and background), which they then brought to life with the parallax effect. Definitely a cool little touch. Check out the end result here.

Poe.

Jay Fletcher — Fri, 30 Oct 2009 19:20:59 +0000

Finished this Edgar Allan Poe illustration a couple weeks ago for the Fall issue of College of Charleston Magazine, which should be dropping into mailboxes any day now. For those of you who don’t have a printed copy on its way, you can read the story online here.

Pecha Kucha 4: The Poster.

Jay Fletcher — Mon, 19 Oct 2009 21:14:28 +0000

Today the PK powers-that-be made it official: this Wednesday’s Pecha Kucha night will be at The Music Farm. As previously mentioned, I was stoked & jazzed & pumped & amped when they asked me to design the poster for the event. In honor of the venue we went with a gig poster sort of vibe, and this afternoon I cracked open a giant FedEx box to reveal another killer screenprinting job from The Half and Half. The posters are three color on 100 lb. bright white natural stock, trimmed to 18″ x 24″. Thanks again to everybody over at Pecha Kucha. Had a blast teaming up.

Hope to see you all Wednesday night!