J Fletcher Design - Graphic Design & Art Direction – Charleston, SC » Online

Poogan’s Porch

Jay Fletcher — Tue, 09 Aug 2011 17:43:28 +0000

Just finished a fun redesign for a Charleston staple…

Tucked away on charming Queen Street, Poogan’s Porch is one of Charleston’s oldest independent culinary establishments, with a fresh approach to Lowcountry cuisine. Recognized by Martha Stewart Living, Wine Spectator and The Travel Channel, this beautifully restored Victorian house is the perfect southern spot for lunch, dinner, or weekend brunch. Since opening in 1976, Poogan’s Porch has been a favorite of well-known celebrities, politicians, tourists and locals alike who rave about this Southern institution. Whether it’s a warm homemade buttermilk biscuit and sausage gravy for brunch, a bowl of she-crab soup for lunch, or our signature buttermilk fried chicken for dinner, your meal at Poogan’s will be unforgettable.

The new look needed to pay homage to the restaurant’s well-known and beloved past, but also offer a fresh, more sophisticated and modernized nod to its future. We began with the logo and basic identity, then moved into signage, menus, ads, and wrapped up last week with the launch of Poogan’s new website.

Lots of local talent involved in this project…

Jenny Badman nailed the tone with some great copy. Limelight Sign Co. didn’t flinch when asked if we could build a sign out of floorboards. (Not only did they do it, but they used wood reclaimed from the restaurant itself.) Paul & Jason hooked us up with tasty photography. And Dwarf Dog Chuck destroyed the website development.

Celadonline

Jay Fletcher — Sat, 12 Feb 2011 23:25:45 +0000

As a graphic designer you really can’t ask for a better muse than Celadon – a home furnishings & accessories store just outside of Charleston, South Carolina. The place is a bubbling hodge-podge of texture and color, inspiration at every turn. So when we first began discussing the design of Celadon’s new website, we talked a lot about the experience of walking into the store and being hit with all that wonderful contrast. Metal and wood, glass and fabric, and so on. In addition, one of our unique challenges on the home page (and throughout the site as a whole) was to avoid showcasing specific product imagery, since the store’s inventory is constantly evolving. Our solution was a heavy emphasis on the blog, allowing Celadon the flexibility to post new content (or delete old) as frequently or as infrequently as they’d like, with the rest of the site functioning in more of an informative, nuts & bolts, set-in-stone sort of way. Click here to visit the site.

Big thanks to Paul & Jason for killing the photography and the sweet 360, to Mike over at DDC for being a rock star developer, and of course, to the Celadonnas.

New for Baby.

Jay Fletcher — Sat, 22 May 2010 17:51:34 +0000

Just launched a new identity and website for New for Baby, makers of “the hip baby’s first wardrobe.” From the broad brush strokes down to the tiniest details, I had a great time teaming up with NFB founders Lyn & Leigh over the past several months overhauling their entire visual presence (and learning quite a bit about fabric, stitching, and the like during the process). Thanks to Jennifer Bearden for stellar photography, Jenny Badman for killer copywriting, and Dwarf Dog Chuck for all the behind-the-scenes programming action. And of course, a gigantic shout out to Grant – baby supermodel and future ladykiller – for bringing the blue steel.

Carol Hannah.

Jay Fletcher — Wed, 18 Nov 2009 20:48:07 +0000

A few months back my buds at Dwarf Dog Chuck asked if I’d put together a home page and navigation illustration for Carol Hannah’s site. I knew at the time she was set to appear on Project Runway, but had no idea the South Carolina girl would make it all the way to the final three. Tune in to Lifetime tomorrow night @ 10 PM for the season finale.